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Business Plan -Establishment of the Wedding Agency
Mohelská, Martina ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The master´s thesis deals with the processing of a business plan to establish a wedding agency, which will operate in South Moravia. The thesis includes theoretical principles, which are the basis for the practical part. In the design part are created detail services for apart from the competition. Next is prepared financial part, which aids to conclude if the agency to establish.
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Weddings organized by wedding agency. Etnographic study
Hamsová, Martina ; Kolářová, Kateřina (advisor) ; Baslarová, Iva (referee)
This thesis focuses on the weddings, which has been assisted by a wedding agency. The work focuses mainly on the wedding day, on capturing the distribution of tasks and competences in planning and acting of participants (fiancés, parents and organizers) and the factors leading to it. The aim of the research is to examine the practices of the couples and focus on the distribution of power, gender stereotypes and moments that are negotiated between generations in the context of traditions and financial capital. The thesis describes the social concept of a relationship and captures the factors associated with the form of contemporary relationships such as the change of love, intimacy and sexuality in the relationship. The key period is a transition to a modern, respectively a postmodern form of this relationship in our territory that will serve as the basis for my analysis. Wedding will be also described as a changing event with several components that can significantly affect the course of the wedding - especially the traditions, customs and roles and tasks of individual wedding actors associated with their wedding competences which have an economic character. Keywords: wedding, love, power, gender, tradition, wedding agency, financial capital
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Business Plan -Establishment of the Wedding Agency
Mohelská, Martina ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The master´s thesis deals with the processing of a business plan to establish a wedding agency, which will operate in South Moravia. The thesis includes theoretical principles, which are the basis for the practical part. In the design part are created detail services for apart from the competition. Next is prepared financial part, which aids to conclude if the agency to establish.
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Analysis of Communication Mix of Svatba jak má být, Ltd
Božejovská, Martina ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
To realize topic of my theses I chose Svatba jak ma byt, Ltd. The aim of the theoretical part of the theses is to explain to the reader basic concepts and contexts that are needed to analyse the communication mix. This theory has been used as a basis for practical part for the current situation of selected company. At first in practical part I introduce to the reader analysed company and then I processed it by descriptive analysis. In conclusion of the theses I will post carried out surveys related to the topic of theses.
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Design and typography of Wedding Prints
Kopecká, Barbora ; Khabirova, Maja (advisor) ; Bubeníček, Jan (referee)
In this thesis I describe the design of three sets of wedding prints. Every set is created within its own unique visual identity and consists of several different types of prints. In the theoretical part of the thesis I define key terms, analyze the factors influencing the design and I describe the process of creating a publication. In the practical part I design three sets of prints for the bachelor's project GetWed - a company specializing in wedding invitations and prints. Before the design itself I analyze the competition in the field and in the Czech republic. The output is a product with an unique design that respects the rules of publication-creating and meets the requirements of the Czech market.
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Business Plan - Establishment of Wedding Agency
Špicová, Jarmila ; Tužová, Julie (advisor) ; Zelená, Veronika (referee)
The theme of this bachelor thesis is the compilation of real business plan for a new company providing services in the area of organization and coordination of wedding day. The theoretical part analyses the structure of the business plan. The practical part processes the realistic business plan that will prove or disprove viability of this company at current conditions in Czech Republic.
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Business Plan of Wedding Agency
Klocová, Lucie ; Tyll, Ladislav (advisor) ; Strouhal, Jiří (referee)
This thesis focuses on a creation of the business plan of a wedding agency. The theoretical part is devoted to the analysis of individual parts of the business plan. In the practical part I will apply this knowledge to a specific foundation project, with a regard to the functioning principles of wedding agencies in our country and also to competitor analysis. The result is a unique business plan, which should succeed in current real conditions. In the end I focuse on possible risks associated with this type of business and try to find the best method how to prevent and control them.
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The application of Kepner-Tregoe methodics for risk management in chosen wedding agency
Štědrová, Zlata ; Švecová, Lenka (advisor) ; Kula, David (referee)
This diploma thesis is about Kepner-Tregoe methodics which is targeting on Potential Problem (Opportunity) Analysis and its usage for organizing weddings. The goal of this diploma thesis is to apply this analysis in chosen wedding agency and to determine needed process of operative risk management. The output of this thesis is printed list of risks and opportunities including corrections for their elimination or decreasing/increasing if we talk about opportunities, how to proceed if potential problems and potential opportunities show up. Part of the thesis is also to create this manual in Microsoft Office Excel 2007 but this isn't an output of either diploma thesis or its supplement and it is not public.
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Market research and the prospectus of a particular company providing personal services
NĚMCOVÁ, Radka
The subject of the thesis was ``Market research and the prospectus of a particular company providing personal services{\crqq} applied to the Wedding Agency MERCI with its main product - the ``turnkey wedding{\crqq}. The thesis principally aimed to analyze current market conditions as well as to propose a specific business plan. Proposing a founding budget, creating a form to learn the needs and desires of clients and finding out the background details necessary for drawing up an income tax return was one of the sub-objectives. An electronic questionnaire enquiry indicated that an interest in services of a wedding agency remains and that the potential of possible customers is sufficient for founding another small company in this sphere of business. The investment intensity is acceptable for the company{\crq}s founder, as all the costs concerning the founding of the wedding agency come from own resources. Four budgets of financially different weddings were drawn up as background information for the theoretical calculation of the trading income and the subsequent drawing up an individual income tax return. Furthermore, current market conditions were analyzed, particularly those of the general and trade surroundings, giving a base to the proposal of a specific business plan, including the proposal of the business budget as well as to a fictitious income tax return for the first year of business activities. The objectives of the thesis were met.
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